Well, well, well, biological imperatives win out again. Which they always do no matter how strenuously they are denied by feminists and other assorted leftists. Turns out that in unsure economic times, women actually spend more money on beauty-enhancing products than they do when times are prosperous. From MSN:
“When the economy goes sour, women stock up on products that can enhance their looks, a new study shows.
The reason is that women, consciously or not, are seeking to make themselves more attractive to the dwindling supply of men with good jobs, researchers say.
And in a bad economy, this suggests that companies selling beauty-enhancing products such as lipstick and designer jeans ought to hype the notion that with them you’re more likely to land a man, says study co-author Sarah E. Hill, an assistant professor of psychology at Texas Christian University.”
This really isn’t surprising considering that the graph I posted yesterday shows that women are losing jobs in nearly the same percentage as men in this economic downturn. But isn’t this contradictory to what we are all told ad nauseum? Why would women try to enhance their appearance to land a man? We all know that women don’t need men, right? Well, not so fast. From the same article:
“We may not consciously think we’re buying them to make ourselves more desirable to men,” Hill says. “But our lizard brains go after these things even when we think we’re too smart to be lured in by manipulative advertising claims like, ‘these jeans will help get you a man.’”
That statement is astounding because it’s the complete truth which we get very little of these days from the MSM. Especially in hard times women’s “lizard brains” are hard wired to seek protection and resources from a man. Can you imagine what it’s going to be like when things really get bad? A man who can offer protection and other resources is going to have his pick. More from the article:
“…the researchers ran a series of experiments to see if fears of high unemployment would affect the buying habits of men and women. In one, they asked 154 college students to read either an article on architecture or one on the economy, which was a modified version of a Wall Street Journal story that had originally been headlined “Worst Economic Crisis since the ‘30s With No End in Sight.”
Sure enough, women who read the story about the tanking economy were more likely to want to purchase beauty-enhancing products than women who read about architecture. Interestingly, choice of reading matter made no difference to the men.”
Sooo, men and women are different at least in this regard. It made no difference to the men. Want to know why? Here’s another astounding snippet of truth from this article:
“Hill suspects the lipstick effect only impacts women because men in our culture don’t care whether their mates make a lot of money.
“There’s no impetus for men to make themselves more physically attractive to potential mates,” she says.”
Well, I wouldn’t say there’s NO impetus for men but the sexes actually do view each other differently. Women are looking for security and gina tingles and men are looking for beauty and femininity. It’s really that simple. Ms. Hill is thinking about performing another study:
“What Hill would like to know – and that may be the subject of a future study – is whether men who do have good jobs will be looking for ways to advertise that fact to women they want to date.
“Perhaps if they have a good job in a recession they might do things to advertise that, such as wearing a flashy wristwatch or buying a fancy car.”
Or maybe learning the traits that make a man attractive to women. Men, the worse the economy becomes, the better it’s going to be for us. I wrote an article not too long ago about how appearance is everything and it’s looking like I was pretty prescient in my observations. If you appear to be doing well in this crappy economy, your attractiveness scale is going to increase. If it gets worse, it’ll go through the roof.